Hey! I’m Eli.
A full stack design leader building beloved products, brands, & teams.
01
Case Studies
02
Work Experience
Sep, 2023 - Current
Head of Design, Ghost
Currently building the first-ever private B2B marketplace for excess inventory. I set up the product design and user research team while transforming Ghost from an operational inventory brokerage into a product-driven marketplace that connects top brands with a new wave of inventory buyers, fueling the resale economy. Plus, I revamped the Ghost brand to align with our recent $40 million Series C funding, positioning us for growth.
Sep, 2023 - Current
Head of Design, Ghost
Currently building the first-ever private B2B marketplace for excess inventory. I set up the product design and user research team while transforming Ghost from an operational inventory brokerage into a product-driven marketplace that connects top brands with a new wave of inventory buyers, fueling the resale economy. Plus, I revamped the Ghost brand to align with our recent $40 million Series C funding, positioning us for growth.
Sep, 2023 - Current
Head of Design, Ghost
Currently building the first-ever private B2B marketplace for excess inventory. I set up the product design and user research team while transforming Ghost from an operational inventory brokerage into a product-driven marketplace that connects top brands with a new wave of inventory buyers, fueling the resale economy. Plus, I revamped the Ghost brand to align with our recent $40 million Series C funding, positioning us for growth.
JAN, 2022 - SEP, 2023
VP Design, Elemy
Reporting directly to the President, I built and scaled the Product Design, User Research, and Brand Design teams to support a $200 million raise from SoftBank. Our goal was to create the most comprehensive pediatric behavioral health marketplace in the U.S. Over two years, I led an amazing team of designers and researchers through a series of 0-1 projects, establishing and optimizing a fully product-powered marketplace.
JAN, 2022 - SEP, 2023
VP Design, Elemy
Reporting directly to the President, I built and scaled the Product Design, User Research, and Brand Design teams to support a $200 million raise from SoftBank. Our goal was to create the most comprehensive pediatric behavioral health marketplace in the U.S. Over two years, I led an amazing team of designers and researchers through a series of 0-1 projects, establishing and optimizing a fully product-powered marketplace.
JAN, 2022 - SEP, 2023
VP Design, Elemy
Reporting directly to the President, I built and scaled the Product Design, User Research, and Brand Design teams to support a $200 million raise from SoftBank. Our goal was to create the most comprehensive pediatric behavioral health marketplace in the U.S. Over two years, I led an amazing team of designers and researchers through a series of 0-1 projects, establishing and optimizing a fully product-powered marketplace.
FEB, 2020 - JAN, 2022
Head of Design, Omada Health
While overseeing Product Design, Content Design, and Brand, I scaled the design organization by 5x and led a series of projects that helped us expand from one product line to five, making us the most comprehensive chronic disease management solution in healthcare. I also guided the company through a rebrand, updating our positioning, identity, and products to match our growth stage.
FEB, 2020 - JAN, 2022
Head of Design, Omada Health
While overseeing Product Design, Content Design, and Brand, I scaled the design organization by 5x and led a series of projects that helped us expand from one product line to five, making us the most comprehensive chronic disease management solution in healthcare. I also guided the company through a rebrand, updating our positioning, identity, and products to match our growth stage.
FEB, 2020 - JAN, 2022
Head of Design, Omada Health
While overseeing Product Design, Content Design, and Brand, I scaled the design organization by 5x and led a series of projects that helped us expand from one product line to five, making us the most comprehensive chronic disease management solution in healthcare. I also guided the company through a rebrand, updating our positioning, identity, and products to match our growth stage.
Sep, 2023 - Current
Senior Designer, Frog
Design lead at frog ventures, a startup incubator that partners with early-stage founders to bring new products and brands to life. I've also collaborated with Fortune 100 companies to launch innovative products and services in sectors like healthcare, education, consumer electronics, enterprise software, and entertainment. Plus, I played a key role in building our brand design offering across our US studios.
FEB, 2020 - JAN, 2022
Senior Designer, Frog
Design lead at frog ventures, a startup incubator that partners with early-stage founders to bring new products and brands to life. I've also collaborated with Fortune 100 companies to launch innovative products and services in sectors like healthcare, education, consumer electronics, enterprise software, and entertainment. Plus, I played a key role in building our brand design offering across our US studios
FEB, 2020 - JAN, 2022
Senior Designer, Frog
Design lead at frog ventures, a startup incubator that partners with early-stage founders to bring new products and brands to life. I've also collaborated with Fortune 100 companies to launch innovative products and services in sectors like healthcare, education, consumer electronics, enterprise software, and entertainment. Plus, I played a key role in building our brand design offering across our US studios.