Full-stack design leader building beloved products, brands, & teams.
About
Eli’s work takes a highly collaborative, people-centered approach to problem-solving delivering impactful solutions that drive business outcomes.
With over a decade of experience, Eli has worked with companies at every stage of growth. He’s established and scaled design orgs, led teams through 0-1 product launches, helped early-stage companies find product-market fit, and led large-scale software and brand redesign projects. In each role, Eli puts people at the center of his process to design high-performing products, teams, and partnerships.
His work is deeply influenced by the belief that Customer Experience is a team sport and that great solutions are the byproduct of empowered teams staffed against clearly defined strategies with intentional outcomes. To bring this to life Eli invests deeply in cross-functional relationships, shared purpose and process, and hiring and coaching teams to perform at their best.
Approach
Deep expertise across the product design process
Prioritization & Planning
Prioritizing, road mapping, resourcing, and project planning for the highest-value company initiatives
Research
Deep dive into the problem space to understand business goals, user needs, and best practices
Design Strategy
Actionable next steps for concept dev that align with research learnings, design principles, and business goals
Concept Development & Testing
Strategically informed explorations tested internally and externally to mitigate risk before investing engineering resources
Detailed Design
Iterative refinement based on testing, stakeholder feedback, design system integration, and technical feasibility
Build Support & Evaluation
Close collaboration with builders to ensure the final product delivers an exceptional experience for the business and customer
Experience
Over a decade of experience launching new products and building teams
Elemy
VP, Head of Design
2021—2023
Established and led a global team of 13 product designers, researchers, and UX writers in building a 3-sided behavioral health marketplace, starting with pediatric autism. Series A - B at a 1B+ valuation). Worked closely with the C-Suite and cross-functional leaders to build 0-1 features while establishing a best-in-class design and research practice.
Omada Health
Director, Head of Design
2018—2021
Led a team of 10 product designers, brand designers, and UX writers in building a B2B2C chronic disease management platform (Series B - E at a 1B+ valuation). Oversight and direction on all design initiatives that supported expansion from 1 to 5 product lines in 2 years becoming the most comprehensive digital health company in the industry.
Frog
Senior Designer
2013—2018
Design lead for frog ventures, a startup incubator working closely with early stage founders to establish new products and brands. Additionally, consulted with fortune 100 companies to launch new products and services across healthcare, education, consumer electronics, enterprise software, and entertainment industries.
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